Bringing Crayola Colour From the Store to Your Fridge
Crayola has sparked children’s creativity for more than a century, encouraging kids to see everyday moments through a brighter lens. Now that same colour magic meets Glad’s leak-tight, BPA-free food-storage lineup—engineered in partnership with CuBE Packaging, a North American leader in reusable food containers. The result? A line of containers that look like a crayon box and work like a chef’s toolkit—and they’re now available in-store at Target, HEB, Piggly Wiggly, Burlington Coat Factory and Harris Teeter, ready to bring home for your next family prep night.
Parents face real hurdles at mealtime: picky eaters, mismatched lids, and the endless cycle of single-use plastics. Studies show that involving kids in food prep makes them more likely to try new foods, and a splash of colour can help children spot and choose healthy options in their lunchboxes. Yet most storage tubs are plain, hard to organise, and anything but exciting.
This post explores how Glad × Crayola containers turn those pain points into playful, practical solutions—from colour-coded fridge zones to kid-friendly lunch kits. Whether you’re shopping for back-to-school or just trying to brighten up weekly prep, these containers help busy families prep faster, waste less, and make mealtime a little more fun.
Why Colour Helps at Mealtime
Bright colours do more than look nice—they empower kids, support healthy habits, and make kitchens easier to manage.
- Colour sparks confidence. Crayola has encouraged creative play for more than 120 years. A recent survey found that 92% of kids say creativity makes them feel sure of themselves. Letting your child pick their favourite container colour taps into that same mindset.
- Kids notice colourful plates. Research shows that young children prefer coloured plates over plain ones, and vibrant visual cues can improve how they perceive vegetables—helping reduce resistance to new foods.
- Helping pack lunches grows veggie intake. Studies show that when kids help prepare their meals, they eat more fruits and vegetables. Letting them fill their own red, blue, or green lunchbox creates a sense of ownership—and fun.
- Colour coding keeps the fridge neat. Assigning a different container colour to each child makes it quicker to grab the right snack and easier to reduce forgotten leftovers.
- Smart design supports healthy portions. The divided, bento-style box encourages balance and portion control, while leak-proof lids keep meals intact all day.
Family Meal-Prep Pain Points—and How Colour Solves Them
Picky eaters
Kids often avoid “mystery” foods. A Cornell University study found children are drawn to meals with six or more colours and seven items. Giving them a red or blue container helps them see what’s inside and feel more confident about trying it.
Low veggie intake
Kids are more likely to eat vegetables when they help pack their lunch. Giving each child a colour-coded container turns meal prep into an engaging, hands-on activity—one they’re more likely to repeat.
Lost lids and cluttered shelves
Tired of the lost-lid scramble? A study on colour-coded food systems showed that matching container colours make it easier for families to spot what’s missing and reduce food waste.
Messy lunchboxes
Leaks are the enemy of school bags. Glad’s Lock Tight seal keeps snacks where they belong—inside the tub, not inside a backpack.
Boring meal prep
Creativity builds confidence. Letting kids choose tomorrow’s snack box from a rainbow of fun colours can turn an everyday task into a moment of play.
The Glad × Crayola Solution
Colour that Excites, Design that Performs
- Heritage you can trust
Crayola has inspired generations of kids since 1903. Glad brings food-safe reliability to millions of households. Together, they’ve created containers that kids love and parents can count on—available in retail aisles now for the school year, weekend lunches, and everyday snacking. - Leak-tight, kid-safe build
Glad’s Lock Tight seal is BPA-free and built to handle dressings, yogurts, sauces, and spills. The durable polypropylene construction stands up to dishwashers and microwave use, so cleanup is one less thing to stress about. - Bold colours spark appetite
Letting kids pick a “Sunset Orange” or “Sky Blue” lid gives them visual variety—and boosts mealtime engagement. - Creativity boosts confidence
92% of kids say creative activities make them feel more confident. Why not pack that energy into their lunch? - Built for balanced meals
Divider inserts create a natural bento box, helping parents portion balanced meals without extra containers. - Easier kitchen organisation
Colour-coded containers help keep shelves sorted and food visible—cutting waste and chaos. - Kids eat more veggies when they help pack
Meal prep turns into playtime when children can fill their own colourful box with the foods they choose.
Manufactured by CuBE Packaging, North America’s trusted leader in reusable food packaging, these containers combine quality, colour, and everyday convenience.
Key Features That Make Life Easier – Feature-to-Benefit Rundown
- Colour-coded lids and bases
A quick glance tells you whose snack is whose. The same system used in commercial kitchens can now help keep your home prep streamlined. - Leak-tight Glad seal
The BPA-free snap lid keeps yogurts, dips, and sauces sealed until lunchtime. - Stack-smart shape
Flat sides nest neatly in the pantry or fridge. Clear, stackable containers make it easier to track what’s on hand. - Bright colours boost appetite
Research shows kids prefer meals with plenty of colour. These containers let them take part in building a lunch they’re excited to eat. - Divider inserts for balanced meals
Turn any container into a bento-style tray. Health experts recommend pre-portioned compartments to support healthy eating habits. - Microwave- and dishwasher-safe polypropylene
These containers are built to handle daily heat and cleanup, making them a reliable addition to any family kitchen. - Helps kids try new foods
Studies show colour and involvement help children overcome picky eating and embrace more fruits and veggies. - Supports kitchen organisation
Use colour zones to keep track of leftovers, prepped meals, and individual portions with less confusion and more efficiency.
FAQs
Are Glad × Crayola containers BPA-free?
Yes. Each piece is made from BPA-free, food-grade polypropylene approved for repeated use by the FDA.
Can I put them in the microwave and dishwasher?
Absolutely. These containers are microwave-, freezer-, and dishwasher-safe, thanks to durable PP plastic that holds up to 120 °C (248 °F).
Will the bright colours fade after many washes?
Nope. The colours are embedded into the plastic and tested to resist fading through regular dishwashing cycles.
Do lids swap across different sizes?
Yes. Lids in the same shape family are interchangeable—making it easier to find the match on busy mornings.
Do colourful containers really help kids try new foods?
Yes. Research shows that children who help pack their own meals—and see more variety on the plate—are more likely to eat fruits and vegetables.
Where can I shop the collection?
Glad x Crayola is available to shop in-store at TARGET, HEB, Piggly Wiggly, Burlington Coat Factory and Harris Teeter.
Ready to Add Fun to Food Storage?
Brighten up your fridge, cut down on lunchbox stress, and bring home the colour with Glad × Crayola containers.
Shop the collection in-store at TARGET, HEB, Piggly Wiggly, Burlington Coat Factory and Harris Teeter to see how a splash of colour can simplify your family’s routine.
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